Books

A Practical Guide to Building, Structuring, and Leading Your Business Like a CEO

90 Days to C.E.O. is a powerful, step-by-step guide designed for entrepreneurs, dreamers, and business owners who are ready to stop thinking small and start operating like a true CEO.

This book breaks down the mindset, structure, and daily decisions needed to transition from “working in your business” to leading it with clarity, confidence, and strategy. Whether you’re launching your first brand, scaling an existing business, or feeling stuck in survival mode, this book gives you a clear roadmap to elevate your leadership in just 90 days.

Inside, you’ll learn how to:

  • Shift from employee mindset to CEO-level thinking
  • Build strong business foundations that actually scale
  • Create structure, systems, and accountability
  • Make confident decisions aligned with long-term vision
  • Lead your brand with purpose, discipline, and focus

This isn’t theory or fluff. It’s a real-world CEO playbook, written from experience, meant to help you take control of your time, your team, and your future.

If you’re ready to step into your role as a leader, build with intention, and run your business like the CEO you were meant to be — this book is your starting point.

What Readers Are Saying

★★★★★

“The first page will have you hooked. It's an easy and very informative read. I love how honest she is about her journey and the insights given. Every entrepreneur should invest in this book!”

— Rachel Desir
★★★★★

“This book provides valuable insights for aspiring entrepreneurs. I bought two copies, one for myself and one for my daughter. A great resource for avoiding common business pitfalls.”

— whatnextk
★★★★★

“This book absolutely blew me away. Rochelle shares so much valuable information authentically. It helped me avoid startup mistakes and prepare for a bigger future.”

— Melissa
★★★★★

“I will refer back to this book often as I grow as an entrepreneur. The definitions and personal triumphs made me feel seen and supported. A must read!”

— Ayita
★★★★★

“I’ve followed Rochelle and Alikay Naturals for years and I’m excited to dive into this book. I want to be a CEO one day and learning from successful leaders is invaluable.”

— Laporcha M