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The rise of social media influencers has given birth to trends that have taken the world by storm. For instance, in the early years of Youtube, most videos uploaded were related to pranking and humorous actions. For the years to follow, this has been the theme in the video-sharing platform until lifestyle and beauty influencers came. 

In 2021, a new trend was born from Nigerian influencers called #SoftLife. It was born from their reflections during the series of lockdowns because of the COVD-19 pandemic. Women of color, especially those who have been hustling for years, had the chance to slow down and enjoy little things in life. 

For years, many women followed the “masculine energy” of always going hard. But naturally, females possess "feminine energy" that refers to our nurturing traits like being compassionate and kind. Feminine energy is also tied to women's cycle, hence the emphasis on getting enough rest regularly when talking about Soft Life. 

 

What Is Soft Life?

Urban Dictionary defines Soft Life as a way of living with less stress and vibrating higher. It means a life with genuine and authentic happiness, joy, and love. 

The Soft Life trend or movement is common amongst women, especially women of color. In a blog posted in VMLY&R, the author described the rise of Soft Life as an act of protest by Millenials and Gen Zs against the hustling mentality of the older generation. This trend aims to enjoy the life you deserve amidst the chaos of the world around you. It promotes self-care and knowing your basic rights as a person so that you can better yourself. 

For instance, Soft Life influencers put emphasis on having adequate rest to refresh your mind and body for another day of studying or working. However, this is far from the #GirlBoss mentality that became a lifestyle some years ago, where women work round the clock to become successful. 

Some skeptics say that the Soft Life lifestyle is only for the rich and those who have gained financial freedom after years of working nonstop. They also say that it is too idealistic, especially with the current state of the global economy. 

But there are less costly ways to achieve a Soft Life. You must identify what makes you happy, content, and enjoy life. It could be just focusing on your beauty, wellness, and personal care, which you can do in your home with the right products that work best for you. 

Go Soft Life with Alikay Naturals

At Alikay Naturals, being a Black-owned and women-owned company, we understand the importance of personal care. We create our products from natural ingredients, such as lemongrass, coconut oil, honey, lavender, and shea butter. It is to ensure your safety and the products' effectiveness in the best possible way. 

If you are starting your journey going towards Soft Life, these Alikay Naturals personal care products in bundles can make your life easier, convenient, and more enjoyable:

Lemongrass Styling Collection™

Take the first step into self-care and soft life with our Lemongrass Styling Collection. One of the ways to achieve a soft life is by prioritizing yourself through your needs and wants. Use our lemongrass styling collection when you take time off from work and relax at home. Give your hair some tender loving care. 

When you buy the lemongrass styling collection, you'll get the following products:

• Lemongrass Leave In Conditioner
• Lemongrass Styling Mousse
• Lemongrass Sleek & Shine Oil
• Lemongrass Hold It Styling Gel
• Lemongrass Super Twisting Butter
• Lemongrass Slay & Lay Edge Gel

HER by Alikay™

Get in touch with your feminine energy with our feminine personal care products. Currently, we have four (4) products under the HER™ line, and they are:

• Normal Formula Foaming Feminine Wash 
• Normal Formula Feminine Refreshing Spray
• Sensitive Formula Foaming Feminine Wash
• Sensitive Formula Foaming Feminine Wash 

All four products are made with natural ingredients that maintain the appropriate pH level to protect your feminine area. Also, HER products are created by women for women. We understand the struggle of feeling unhygienic down there. With our feminine care products, we empower women by giving them confidence. 

Remember that even in your #SoftGirlEra, being an empowered woman is sexy. 

Alikay Naturals Skin Collection

To complete your self-care process, we also have skin care products made of natural ingredients that help nourish and rejuvenate your skin. Alikay Naturals Skin Collection is composed of:

• Amazing Black Soap
• Green Tea Chai Scrub
• Dead Sea Mud Mask
• Majestic Stretch and Scar Remover

Our skin care products can make you feel good and beautiful, especially on off days. Living a soft life doesn't mean you have to let go of yourself. Instead, it is about knowing what makes you happy to make life easier and more convenient. 

We know a key component to self care is that when you look good, you feel good. Having clear and healthy skin as a base when you put little or full makeup on can make you feel good. As a result, you have one less thing to worry about, which is the essence of #SoftLife

What are you waiting for? Start your Soft Life journey now, and don't forget to check our products! 

Alikay Naturals personal care products are available in retail shops, such as CVS, Target, and Walmart. 

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