Rochelle and Demond Campbell

About Alikay Naturals

Using her knowledge of the benefits of natural ingredients learned from her YaYa as a young girl in the Caribbean, Rochelle Alikay Graham-Campbell was a college student when she began to formulate products that addressed the needs of her tightly coiled hair as well as her skin care needs.  NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Alikay Naturals products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out. Each product is manufactured right at our Fort Myers, Florida facility and made with love.


Over the years, Alikay Naturals™ has flourished to become one of the fastest growing and influential natural beauty brands in the world. The Alikay Naturals™ line is currently available at Target, Sally Beauty Supply, Bed Bath and Beyond-Harmon, Rite Aid, Kroger, Meijer, Face Values and CVS stores nationwide. The award-winning product line can also be found at over 150 independent retail locations worldwide, including France, Netherlands, United Kingdom, Jamaica and Bermuda just to name a few. 



Meet Our Warehouse Team

Our Mission

Being a leader in providing quality products and services that promotes education and healthy beauty practices, raising awareness of natural ingredients and supporting underserved communities.

Our Vision

Becoming a global luxury lifestyle brand that inspires everyone to embrace their natural beauty and is accessible to people everywhere.


  • Honesty
  • Quality
  • Loyalty
  • Teamwork
  • Respect
  • Kindness
  • Family Oriented
  • Reliable
  • Love
Formulated with NO mineral oil, NO alcohol, NO sulfates , NO silicones, NO parabens