Quality ingredients is at the core of who Alikay Naturals™ is as a beauty & lifestyle brand.  From the very beginning we made a promise to our customers not to compromise the quality of our award-winning products.   Standing by our company’s promise of beauty without compromise; we always source our carefully curated, high quality ingredients responsibly.  An approach that begins with our brand advocating for fair trade followed by an intricate process of product formulation and ingredient testing.  Manufactured at our Fort Myers, Florida facility, each product is made with love.


Long before our founder & CEO, Rochelle Alikay Graham-Campbell was a 22-year old college student creating Alikay Naturals™ in her kitchen, she was a consumer.  Using the knowledge of the benefits of natural ingredients that she learned from her herbalist YaYa as a young girl in the Caribbean, Rochelle began to formulate products that addressed the needs of her tightly coiled hair as well as her skin care needs.  NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Alikay Naturals™ products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out. 

Over the years, Alikay Naturals™ has flourished to become one of the fastest growing and most influential beauty brands in the world. The line is currently available at Target, Sally Beauty Supply, Bed Bath and Beyond-Harmon, Rite Aid, Kroger, Meijer, Face Values and CVS stores nationwide.  The Alikay Naturals™ line can also be found at over 150 independent retail locations worldwide, including France, Netherlands, United Kingdom, Jamaica and Bermuda just to name a few. The line is also available on the Alikay Naturals™ website www.alikaynaturals.com.

Our Mission

Being a leader in providing quality products and services that promotes education and healthy beauty practices, raising awareness of natural ingredients and supporting underserved communities.

Our Vision

Becoming a global luxury lifestyle brand that inspires everyone to embrace their natural beauty and is accessible to people everywhere.


  • Honesty
  • Quality
  • Loyalty
  • Teamwork
  • Respect
  • Kindness
  • Family Oriented
  • Reliable
  • Love
Formulated with NO mineral oil, NO alcohol, NO sulfates , NO silicones, NO parabens